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Cosmetics
Branding
Be@me - Finding a new position in a crowded industry.
Be@me - Finding a new position in a crowded industry.
Challenge
Finding a new position in the crowded invisible aligner industry
This start-up aligner company needed to build a refreshing brand and speak to their target audiences effectively.
An invisible dental aligner start-up with all-round brand strategy and visual identity for their young audience and fierce ambition.
Solution
Sci-fi inspired, approachable and fun
The catchy brand name “be@me”, with its futuristic visual identity, embodies the brand tagline: “be free, be me”. We also created an energetic color scheme for be@me, allowing it to instantly stand out from the crowd of competitors.
Outcome
An impactful new brand with a young voice
An aligner brand that speaks to the younger generation, devoted to provide the tools and empowerment for the stars of the future.
